Sept. 3rd 2016 is one of those
days in the life of a people who love sneakers. For them that day sun seemed a little bit brighter and the smiles seemed a little bit warmer. One of the absolute must-have-shoes in sneaker history was being re-released. The Air Jordan 1 Version Retro “Banned” is coming back. It’s one of the shoe that took the world by storm in the way that changed the game. While filtering which of the basketball shoes had a true impact on the game of basketball, without any doubt Air Jordon will be on that list.
Air Jordan is a renowned brand that is associated with basketball shoes and athletic clothing produced by Nike. Initially it was created for former professional basketball player Michael Jordan.
Michael Jeffrey Jordan, is also known by his initials, MJ, is an former American professional basketball player. During his career, he played 15 seasons in the National Basketball Association for the Chicago Bulls and Washington Wizards. Currently he is the principal owner and chairman of the NBA’s Charlotte Hornets.
Being the NBA’s greatest all-time player, with Chicago Bulls – Michael Jordan won six titles. During his career his total playing salary totalled $90 million, but he has earned another $1.4 billion (pre-tax) from corporate partners. Jordan is also known for his product endorsements. He powered the success of Nike’s Air Jordan sneakers, which remain popular today. He also starred as himself in the 1996 film Space Jam and in 2006, he became part-owner and head of basketball operations for the Charlotte Bobcats and even bought a controlling interest in 2010. In 2014, Jordan was regarded as the first billionaire player in NBA history. He made it to the third-richest African-American, behind Robert F. Smith and Oprah Winfrey. In addition to Nike, Jordan has sponsorship deals with Hanes, Gatorade and Upper Deck 15 years after hanging up his hightops.
In early 1984, the original Air Jordan I sneakers were produced exclusively for Jordan, and released to the public in late 1984.
reason behind the craze of this Air Jordan 1 ……..
First reason “Michael Jordan”, the name is a band itself. Further Air Jordan 1 was exclusively designed by Peter C. Moore. It had red and black colorway of the Nike Air Ship. In the year 1985, David Stern – NBA commissioner banned Michael from wearing the Air Jordan 1 in black/red due to not meeting the NBA’s dress code (this rule, known as the ’51 percent’ rule, was revoked in the late 2000s decade). Each time Michael wore them, he would be finned $5,000. Nike marketing term saw it as opportunity and took on a perfect marketing ploy. Nike starting paying for Jordan’s fines and released a advertisement statings this pair the nickname “Banned”. So this is how it got its name “Banned”. Sarkari Result
Now the Truth behind “banned”……
Was it really banned?? No. Thanks to Sole Collector’s research that was revealed many years later that the shoe was not the Air Jordan I at all instead It was the black and red Nike Air Ship! But the Jordan line needed the publicity and from a distance those shoes do look very much alike. So Nike went along for the ride. This incident became an urban legend in ’85 and there was no stopping it anyway. Soon the Air Jordan 1 gained the name – “the shoe that was banned” and the sales went through the roof. Public just wanted to have the shoe that was not allowed in the NBA and the Air Jordan series began its unstoppable march through sneaker history.
JORDAN AND NIKE COME TOGETHER – How????
In 1985, when the Air Jordan 1 came out, Nike was still known primarily as a running shoe company. Originally Michael Jordan wanted to sign with either Converse or Adidas. Both of these he wore during his college days in North Carolina. He was really not interested in signing with Nike at first. Call it very fortunate that Converse declined and according to a Wall Street Journal article published in 2015 Adidas declined as well.
Only when Nike offered to give Michael Jordan his own shoe- and clothing line he changed his mind. After all having your own line of signature shoes with Nike was very unusual for NBA. At that time Basketball players simply did not get “signature” products. Kareem was getting $100,000 from Adidas, and James Worthy got an 8-year, $1.2 million deal with New Balance, but nobody had an entire product line named after them. Till then this privilege was reserved for tennis players alone. Micheal Jordan as the first basketball player with his own signature shoes would immediately become the king of basketball sneaker advertising. Bollywood News
Nike designer Peter Moore, designer of the Air Jordan Is and Air Jordan IIs, hastily sketched out the Wings-Logo, worked it into a presentation and the decision was made: Michael joined Nike for $2.5 million over 5 years. Nike being a brand had to be on the safe side, and for this Nike worked an out-clause into the contract stating that if Air Jordans fails to earn Nike $3 million in the first 3 years, or if Jordan didn’t make the NBA All-Star Game in his first three years, Nike could dump him. Of course Jordan was voted into the All-Star Game as a Rookie starter and the shoe made Nike $130 million in 1985 alone.
Nike’s success since then is of course directly linked to the Jordan signing in 1984. Lot of people are of the opinion that there would be no Nike today at all, if it wasn’t for one Michael Jeffrey Jordan.
Current scenario of Air Jordan – Nike
Nike’s Air Jordans aren’t making alot these days. In Nike corporation fourth-quarter 2018 earnings reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Nike’s management claims that it was a strategic decision to limit the brand.
Back at that time, all basketball shoes were white. This simple statement only begins
to describe the sheer magnitude of the changes that was about to occur to the athletic footwear industry and that to the sport of basketball once Michael Jordan entered the league.
With Michael’s arrival and the launch of the AIR JORDAN franchise, both the game and
the industry have been utterly transformed.
Each year, a new AIR JORDAN is unveiled. Since its debut in 1985, each design’s
unveiling has been met with increasing anticipation from the media, the industry,
and the general public. AIR JORDANs infinite growing dominate the market in sales and demand,
their hard work with establishing higher benchmark standards in design, innovation and
performance every year for the whole athletic footwear industry. At the heart of the franchise is
the perfect combination between athlete and technology – Michael Jordan, one of the greatest player in the history of basketball, and the shoes he’s worn throughout his illustrious career
that epitomize his relentless dedication to performance, achievement and innovation.
In today’s scenario AIR JORDAN shoe continue to build on the franchise’s rich history of innovative
design and uncompromising performance. Nike as a franchise continues to lead and shape the footwear industry of athletics into the future. And even Michael’s legend continues to grow, his legacy in the AIR JORDAN franchise lives on.
Article written by filmywap